{"id":7660,"date":"2017-06-19T08:32:26","date_gmt":"2017-06-19T06:32:26","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=7660"},"modified":"2017-06-19T08:32:26","modified_gmt":"2017-06-19T06:32:26","slug":"hootsuite-lider-forrester","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/hootsuite-lider-forrester\/","title":{"rendered":"Hootsuite, entre los l\u00edderes del mercado de herramientas Social Media"},"content":{"rendered":"<p><a href=\"https:\/\/www.hootsuite.com\/\">Hootsuite<\/a>\u00a0es uno de los <strong>l\u00edderes del mercado de herramientas para gestionar redes sociales<\/strong>, seg\u00fan el reciente informe de <a href=\"https:\/\/go.forrester.com\/\">Forrester Research<\/a>,\u00a0\u201c<strong>The Forrester Wave\u2122: Social Media Management Solutions, Q2 2017<\/strong>\u201d.<\/p>\n<p>La empresa independiente de investigaci\u00f3n de mercados\u00a0ha analizado las principales plataformas\u00a0de Social Media Marketing, y\u00a0<strong>Hootsuite<\/strong> ha resultado ser <strong>uno de los cuatro l\u00edderes del sector<\/strong>. Uno de los aspectos destacados ha sido su <a href=\"https:\/\/hootsuite.com\/partners\">programa\u00a0de partners<\/a>, del que como sab\u00e9is formamos parte\u00a0como<a href=\"http:\/\/www.overalia.com\/blog\/11\/2014\/overalia-y-hootsuite-de-la-mano-para-optimizar-las-estrategias-social-media-marketing\/\"> Hootsuite Solution Partners<\/a>.\u00a0\u00a0<!--more--><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-7662\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2017\/06\/forresterwavegraph-1-1.png\" alt=\"Forrester Wave Graph\" width=\"400\" height=\"400\" \/><\/p>\n<p><strong>The Forrester Wave<strong>\u2122<\/strong><\/strong>\u00a0ha evaluado las principales\u00a0tecnolog\u00edas para gestionar la estrategia social media\u00a0de las empresas en base a 32 criterios. Hootsuite recibi\u00f3 las calificaciones m\u00e1s altas posibles en cuanto a las funcionalidades de medici\u00f3n, las mejoras planificadas y la transparencia de precios. Asimismo, Forrester ha destacado las posibilidades que Hootsuite aporta a\u00a0las empresas\u00a0que utilizan\u00a0<strong>las redes sociales m\u00e1s all\u00e1 de los equipos de marketing<\/strong>, algo a lo que en Overalia damos especial importancia, ya que encaja a la perfecci\u00f3n de integrar las redes sociales en el proceso comercial en empresas\u00a0B2B y aprovechar el Big Data para gestionar y priorizar mejor todas las oportunidades de venta con informaci\u00f3n m\u00e1s precisa.<\/p>\n<p><strong>\u00a1Nuestra m\u00e1s sincera enhorabuena a todo el equipo de Hootsuite!\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2017\/06\/The_Forrester_Wave__Socia-1.pdf\">Informe completo de Forrester\u00a0Wave sobre herramientas Social Media, Q2 2017<\/a>\u00a0(PDF, 456 KB)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hootsuite\u00a0es uno de los l\u00edderes del mercado de herramientas para gestionar redes sociales, seg\u00fan el reciente informe de Forrester Research,\u00a0\u201cThe Forrester Wave\u2122: Social Media Management Solutions, Q2 2017\u201d. La empresa independiente de investigaci\u00f3n de mercados\u00a0ha analizado las principales plataformas\u00a0de Social Media Marketing, y\u00a0Hootsuite ha resultado ser uno de los cuatro l\u00edderes del sector. Uno de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7667,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[222],"tags":[218,229],"class_list":["post-7660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novedades","tag-hootsuite","tag-overalia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hootsuite, entre los l\u00edderes del mercado de herramientas Social Media<\/title>\n<meta name=\"description\" content=\"\u00a0Forrester ha destacado el programa\u00a0de partners de Hootsuite, del que Overalia forma parte\u00a0como\u00a0Hootsuite Solution Partners. \u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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