{"id":78,"date":"2008-11-09T10:12:16","date_gmt":"2008-11-09T08:12:16","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=78"},"modified":"2008-11-09T10:12:16","modified_gmt":"2008-11-09T08:12:16","slug":"os-presentamos-el-test-ab","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/os-presentamos-el-test-ab\/","title":{"rendered":"Os presentamos el test A\/B"},"content":{"rendered":"<p>Tal y como os explicamos el otro d\u00eda, existen 2 tipos de test posibles con Google Website Optimizer: Test A\/B y Multivariante. A continuaci\u00f3n os explicamos cu\u00e1ndo debemos optar por el A\/B y las ventajas e inconvenientes que tiene esta modalidad, frente a la opci\u00f3n Multivariante.<\/p>\n<p><!--more--><strong>\u00bfC\u00faando utilizaremos A\/B?<\/strong><\/p>\n<ul>\n<li>Cuando queramos testear un s\u00f3lo elemento para optimizar o mejorar su rendimiento. Por ejemplo: un banner, una llamada a la acci\u00f3n, etc. Y probaremos distintas versiones de ese elemento.<\/li>\n<li>Cuando tenemos una p\u00e1gina de aterrizaje y en ella queremos utilizar diferentes enfoques para conseguir una conversi\u00f3n. Tendremos una combinaci\u00f3n concreta de los elementos que completan la p\u00e1gina. No ser\u00eda coherente la combinaci\u00f3n de los elementos por separado, porque tienen significado estando todos los elementos juntos.<\/li>\n<li>Cuando tenemos poco tr\u00e1fico en una p\u00e1gina, mediante este m\u00e9todo tenemos pocas combinaciones o alternativas, as\u00ed que necesitaremos menos cantidad de datos para saber cu\u00e1l mejora el n\u00famero de conversiones.<\/li>\n<\/ul>\n<p><strong>\u00bfQu\u00e9 ventajas e inconvenientes tiene?<\/strong><\/p>\n<p>Los inconvenientes:<\/p>\n<ul>\n<li>S\u00f3lo podemos testear un elemento al mismo tiempo. Si modificamos en una de las versiones varios elementos, no sabremos a qu\u00e9 es debido el \u00e9xito o fracaso de \u00e9sta. Si es por alguno de los elementos, o por la combinaci\u00f3n entre ellos.<\/li>\n<\/ul>\n<p>Las ventajas:<\/p>\n<ul>\n<li>Aunque la p\u00e1gina tenga poco tr\u00e1fico se puede hacer un test de contenidos efectivo. Hacen falta pocos datos para obtener resultados.<\/li>\n<li>Por la misma raz\u00f3n, podremos tener resultados en poco tiempo.<\/li>\n<li>Una vez desarrolladas las diferentes versiones de una p\u00e1gina, montarlo en Website Optimizer es sencillo y no hace falta tener grandes conocimientos t\u00e9cnicos.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Tal y como os explicamos el otro d\u00eda, existen 2 tipos de test posibles con Google Website Optimizer: Test A\/B y Multivariante. A continuaci\u00f3n os explicamos cu\u00e1ndo debemos optar por el A\/B y las ventajas e inconvenientes que tiene esta modalidad, frente a la opci\u00f3n Multivariante.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[60,58,48,61],"class_list":["post-78","post","type-post","status-publish","format-standard","hentry","category-university","tag-ab","tag-conversion","tag-herramientas","tag-testing-de-contenidos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Os presentamos el test A\/B - Blog sobre Marketing en Buscadores y Anal\u00edtica Web<\/title>\n<meta name=\"description\" content=\"Existen 2 tipos de test posibles con Google Website Optimizer: Test A\/B y Multivariante. 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