{"id":79,"date":"2008-11-18T17:55:10","date_gmt":"2008-11-18T15:55:10","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=79"},"modified":"2008-11-18T17:55:10","modified_gmt":"2008-11-18T15:55:10","slug":"multivariate-testing","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/multivariate-testing\/","title":{"rendered":"Multivariate Testing"},"content":{"rendered":"<p>Frente al A\/B testing que os presentamos la semana pasada, esta semana os queremos hablar de cu\u00e1ndo recomendamos utilizar la modalidad multivariante. Esta opci\u00f3n consiste en probar m\u00e1s de una variable de m\u00e1s de un elemento en una misma p\u00e1gina, testeando cu\u00e1l de las combinaciones nos acerca al objetivo de nuestra web.<\/p>\n<p><!--more--><strong>\u00bfCu\u00e1ndo utilizaremos esta modalidad?<\/strong><\/p>\n<ul>\n<li>Cuando queremos testear varios elementos para optimizar o mejorar el rendimiento de una p\u00e1gina web. Por ejemplo: banners, im\u00e1genes, titulares, etc. Identificaremos diferentes elementos y probaremos distintas versiones del mismo.<\/li>\n<li>Cuando los elementos por separado y combin\u00e1ndolos entre s\u00ed siguen teniendo sentido.<\/li>\n<li>S\u00f3lo lo utilizaremos cuando tengamos una p\u00e1gina con un n\u00famero considerable de visitas, si no, el tiempo para la obtenci\u00f3n de datos necesarios para tomar una decisi\u00f3n fiable puede ser excesivo.<\/li>\n<\/ul>\n<p><strong>\u00bfQu\u00e9 ventajas e inconvenientes tiene?<\/strong><\/p>\n<ul>\n<li>Tanto el n\u00famero de elementos como sus variaciones pueden ser ilimitados, pero esto, estar\u00e1 directamente relacionado con el n\u00famero de datos que har\u00e1n falta para que el resultado sea v\u00e1lido y fiable. Es decir, con un gran n\u00famero de elementos y variantes, las combinaciones entre si ser\u00e1n tantas que necesitaremos una p\u00e1gina con much\u00edsimo tr\u00e1fico para obtener datos suficientemente fiables; o tener el experimento en marcha durante un largo periodo de tiempo para obtener esos datos.<\/li>\n<li>Con este m\u00e9todo podemos identificar los diferentes elementos que influyen en la consecuci\u00f3n de nuestros objetivos, la conversi\u00f3n. Podremos saber exactamente cu\u00e1l de ellos es m\u00e1s relevante y cu\u00e1l es la combinaci\u00f3n m\u00e1s eficiente.<\/li>\n<li>Este m\u00e9todo nos ofrece m\u00e1s posibilidades, pero a su vez requiere m\u00e1s esfuerzo y m\u00e1s trabajo para implementarlo.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Frente al A\/B testing que os presentamos la semana pasada, esta semana os queremos hablar de cu\u00e1ndo recomendamos utilizar la modalidad multivariante. Esta opci\u00f3n consiste en probar m\u00e1s de una variable de m\u00e1s de un elemento en una misma p\u00e1gina, testeando cu\u00e1l de las combinaciones nos acerca al objetivo de nuestra web.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[60,58,49,48,62,61],"class_list":["post-79","post","type-post","status-publish","format-standard","hentry","category-university","tag-ab","tag-conversion","tag-google-website-optimizer","tag-herramientas","tag-multivariate-testing","tag-testing-de-contenidos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Multivariate Testing - Overalia Blog<\/title>\n<meta name=\"description\" content=\"Esta semana os queremos hablar de cu\u00e1ndo recomendamos utilizar la modalidad multivariante. 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