{"id":7918,"date":"2017-11-30T10:41:01","date_gmt":"2017-11-30T09:41:01","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=7918"},"modified":"2025-03-18T12:59:56","modified_gmt":"2025-03-18T12:59:56","slug":"marketing-industrial-en-buscadores","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/marketing-industrial-en-buscadores\/","title":{"rendered":"Marketing Industrial en buscadores: 5 claves para el \u00e9xito"},"content":{"rendered":"<p>Durante muchos a\u00f1os el\u00a0<strong>marketing industrial<\/strong>\u00a0y\u00a0las <strong>acciones comerciales<\/strong> de <strong>internacionalizaci\u00f3n<\/strong> se han centrado en\u00a0actividades offline (cat\u00e1logos, ferias, delegaciones comerciales, acuerdos con distribuidores&#8230;) que en muchos casos suponen un alto coste. Pero gracias a Internet, las empresas industriales tienen una <strong>gran oportunidad de\u00a0aumentar la eficacia comercial<\/strong> apoy\u00e1ndose en <strong>estrategias online<\/strong>.<\/p>\n<p>Aunque en el <strong>marketing industrial\u00a0<\/strong>la clave del \u00e9xito esta en una <strong>estrategia integral<\/strong>, en este post nos centraremos en la importancia de <strong>conseguir visibilidad a trav\u00e9s de los buscadores<\/strong> en la primera fase del ciclo de venta. <a href=\"http:\/\/www.overalia.com\/blog\/05\/2017\/seo-y-sem\/\">El SEO y el SEM<\/a> ser\u00e1n nuestros\u00a0principales aliados para llegar a nuestros clientes potenciales. \u00bfCu\u00e1les son las claves para el \u00e9xito?<!--more--><\/p>\n<ol>\n<li><strong>Conocer el mercado<\/strong>: Para <strong>internacionalizar una empresa a trav\u00e9s de Internet<\/strong> no basta con traducir la web. Cada\u00a0pa\u00eds tiene sus particularidades (por ejemplo, diferentes necesidades y b\u00fasquedas) y antes de iniciar cualquier proyecto,\u00a0es fundamental conocer el mercado, el p\u00fablico objetivo, la competencia y la situaci\u00f3n de partida de la empresa en ese contexto.<\/li>\n<li><strong>Contenido\u00a0relevante<\/strong>: A la hora de\u00a0crear y optimizar nuestros contenidos (landing pages, posts, v\u00eddeos, presentaciones, gu\u00edas&#8230;)\u00a0hay que ir m\u00e1s all\u00e1 de las <strong>palabras clave<\/strong> que\u00a0te interesan por <strong>SEO<\/strong>. Los profesionales\u00a0a los que\u00a0quieres llegar utilizan los buscadores para obtener la informaci\u00f3n que necesitan, pero no basta con aparecer en las primeras posiciones cuando lo hacen, sino que\u00a0deber\u00edas ofrecerle lo que buscan: <strong>contenido relevante, de calidad y f\u00e1cil de leer y comprender<\/strong>. Adem\u00e1s, el propio Google tambi\u00e9n prefiere este tipo de contenidos.<\/li>\n<li><strong>Enlaces entrantes de calidad: <\/strong>Los enlaces entrantes siguen siendo un factor importante para mejorar el prestigio y posicionamiento de una web, pero no sirve cualquiera. Tras a\u00f1os en los que muchas empresas\u00a0utilizaban t\u00e9cnicas fraudulentas para mejorar la popularidad de sus webs a\u00a0base de enlaces, Google reaccion\u00f3 y empez\u00f3 a penalizar el abuso de esta pr\u00e1ctica. Para evitar el fraude, tiene muy en cuenta la calidad de los enlaces que apuntan a una web, as\u00ed que al realizar labores de linkbuilding,\u00a0<strong>hay que\u00a0ir con cuidado<\/strong>, para que el remedio no sea peor que la enfermedad.<strong>\u00a0<\/strong>En nuestro post \u00ab<a href=\"http:\/\/www.overalia.com\/blog\/03\/2017\/linkbuilding\/\">Linkbuilding: \u00bfqu\u00e9 es y c\u00f3mo se puede realizar?<\/a>\u00bb encontrar\u00e1s algunas ideas para conseguir buenos enlaces.<\/li>\n<li><strong>Campa\u00f1as de PPC personalizadas: <\/strong>Este punto est\u00e1 muy relacionado con el primero, ya que saber c\u00f3mo busca un cliente potencial informaci\u00f3n sobre un producto\u00a0te permitir\u00e1 dise\u00f1ar una <strong>estrategia de PPC<\/strong> m\u00e1s eficaz y\u00a0conseguir\u00a0los\u00a0mejores\u00a0resultados de tr\u00e1fico cualificado\u00a0con la menor inversi\u00f3n posible.<\/li>\n<li><strong>Paciencia, an\u00e1lisis y optimizaci\u00f3n continua:\u00a0<\/strong>Una vez puesta en marcha toda la maquinaria, es necesario\u00a0analizar los resultados\u00a0y realizar los ajustes necesarios para mejorar y obtener los mejores resultados. No es un \u00e9xito que se coseche en un d\u00eda, pero con paciencia y perseverancia,\u00a0conseguir\u00e1s tus objetivos\u00a0(contactos cualificados a los que puedas\u00a0realizar ofertas y vender) a un coste por contacto cualificado muy inferior al que puedas obtener a trav\u00e9s de los medios tradicionales, como las ferias.<\/li>\n<\/ol>\n<p>Aunque\u00a0en nuestro entorno todav\u00eda son pocas las empresas industriales que apuestan por tener\u00a0visibilidad en Internet para captar contactos comerciales a nivel internacional, no hay duda de las\u00a0<strong>ventajas que Internet ofrece a las empresas industriales desde el punto de vista comercial<\/strong>. Prueba de ello son algunos de <a href=\"http:\/\/www.overindustry.com\/es\/que-hemos-logrado\">nuestros casos de \u00e9xito en el \u00e1mbito del marketing industrial<\/a>. Y, si quieres, el de la tuya: \u00a1no lo dudes y <a href=\"https:\/\/www.overalia.com\/contacto\">contacta con nosotros!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante muchos a\u00f1os el\u00a0marketing industrial\u00a0y\u00a0las acciones comerciales de internacionalizaci\u00f3n se han centrado en\u00a0actividades offline (cat\u00e1logos, ferias, delegaciones comerciales, acuerdos con distribuidores&#8230;) que en muchos casos suponen un alto coste. Pero gracias a Internet, las empresas industriales tienen una gran oportunidad de\u00a0aumentar la eficacia comercial apoy\u00e1ndose en estrategias online. Aunque en el marketing industrial\u00a0la clave del [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,12],"tags":[105,226,7],"class_list":["post-7918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recomendamos","category-university","tag-marketing-industrial","tag-ppc","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Industrial en buscadores: 5 claves para el \u00e9xito<\/title>\n<meta name=\"description\" content=\"Las empresas industriales tienen una\u00a0gran oportunidad de\u00a0mejorar su visibilidad apoy\u00e1ndose en\u00a0estrategias online. \u00a1Descubre las claves para conseguirlo!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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