{"id":8431,"date":"2018-06-11T10:30:01","date_gmt":"2018-06-11T09:30:01","guid":{"rendered":"https:\/\/www.overalia.com\/blog\/?p=8431"},"modified":"2018-06-11T10:30:01","modified_gmt":"2018-06-11T09:30:01","slug":"analisis-de-la-competencia","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/analisis-de-la-competencia\/","title":{"rendered":"An\u00e1lisis de la competencia: claves y herramientas"},"content":{"rendered":"<p>\u00bfSab\u00edas que el <strong>an\u00e1lisis de la competencia<\/strong>\u00a0puede ser de gran ayuda para optimizar tu\u00a0<strong>estrategia online<\/strong>? Conocer su estrategia de marketing, qu\u00e9 palabras clave tratan de posicionar, en qu\u00e9 plataformas invierten, qu\u00e9 enlaces les\u00a0aportan mayor beneficio, qu\u00e9 hacen en redes sociales, cu\u00e1l es su grado de visibilidad\u2026\u00a0Gracias al an\u00e1lisis de la competencia puedes obtener informaci\u00f3n muy valiosa\u00a0para trazar un mapa de\u00a0la situaci\u00f3n de tu empresa\u00a0y tomar decisiones m\u00e1s acertadas desde un principio.<\/p>\n<p>El an\u00e1lisis de la competencia puede ser una labor complicada,\u00a0pero reporta grandes beneficios. Aunque no asegura el \u00e9xito, ayuda a\u00a0acertar en la diana antes y con menor esfuerzo.\u00a0Eso s\u00ed, hay que\u00a0tener claro <strong>qu\u00e9\u00a0se puede analizar<\/strong>, ya que no toda la informaci\u00f3n relativa a un competidor est\u00e1 disponible. En este post vamos a ver qu\u00e9 aspectos clave se pueden estudiar y <strong>qu\u00e9 herramientas<\/strong> nos pueden ayudar en esta labor.\u00a0<!--more--><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-8433 alignnone\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2018\/06\/analisis-competencia-1-1024x853.jpg\" alt=\"An\u00e1lisis de la competencia\" width=\"900\" height=\"750\" srcset=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2018\/06\/analisis-competencia-1-1024x853.jpg 1024w, https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2018\/06\/analisis-competencia-1-300x250.jpg 300w, https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2018\/06\/analisis-competencia-1-768x640.jpg 768w, https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2018\/06\/analisis-competencia-1-1536x1280.jpg 1536w, https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2018\/06\/analisis-competencia-1.jpg 1600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<h2>Claves y herramientas para el an\u00e1lisis de la competencia<\/h2>\n<ul>\n<li><strong>SEO y SEM:\u00a0 <\/strong>\u00bfQu\u00e9 enlaces apuntan a\u00a0tus competidores? \u00bfPor qu\u00e9 palabras\u00a0clave apuestan en\u00a0org\u00e1nico y en\u00a0pago por clic?\u00a0\u00bfQu\u00e9 posiciones obtienen? Gracias a los datos de herramientas como <a href=\"https:\/\/moz.com\/\" target=\"_blank\" rel=\"noopener\">MOZ<\/a>, <a href=\"https:\/\/es.majestic.com\/\" target=\"_blank\" rel=\"noopener\">Majestic<\/a>, <a href=\"https:\/\/es.semrush.com\/\" target=\"_blank\" rel=\"noopener\">SEMRush<\/a>, <a href=\"https:\/\/ahrefs.com\/es\/\" target=\"_blank\" rel=\"noopener\">Ahrefs,<\/a>\u00a0entre otras,\u00a0podr\u00e1s descubrir sitios interesantes para <a href=\"https:\/\/www.overalia.com\/blog\/03\/2017\/linkbuilding\/\">trabajar el linkbuilding<\/a> y palabras clave que quiz\u00e1 no\u00a0hayas tenido en cuenta a la hora de establecer los objetivos de visibilidad.<\/li>\n<li><strong>Contenidos<\/strong>: Gracias a herramientas como\u00a0<a href=\"https:\/\/ahrefs.com\/es\/\" target=\"_blank\" rel=\"noopener\">Ahrefs<\/a> o <a href=\"http:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noopener\">Buzzsumo<\/a>, entre otras,\u00a0podr\u00e1s descubrir los contenidos m\u00e1s virales de los sitios web y blogs de\u00a0tus competidores.<\/li>\n<li><strong>Redes sociales: <\/strong>M\u00e1s all\u00e1 del n\u00famero de seguidores,\u00a0puedes saber qu\u00e9 tipo de contenidos publican, con qu\u00e9 frecuencia, cu\u00e1l es el \u00edndice de respuesta que obtienen, con qu\u00e9 usuarios interact\u00faan m\u00e1s en Twitter, qu\u00e9 etiquetas utilizan, qu\u00e9 seguidores tienen en com\u00fan los principales competidores&#8230;\u00a0<a href=\"https:\/\/likesalyzer.com\/\" target=\"_blank\" rel=\"noopener\">Likealyzer<\/a>, <a href=\"https:\/\/www.twitonomy.com\/\" target=\"_blank\" rel=\"noopener\">Twittonomy<\/a>, <a href=\"https:\/\/locowise.com\/\" target=\"_blank\" rel=\"noopener\">Locowise<\/a>, <a href=\"https:\/\/metricool.com\/es\/\" target=\"_blank\" rel=\"noopener\">Metricool<\/a>,\u00a0<a href=\"https:\/\/simplymeasured.com\/\" target=\"_blank\" rel=\"noopener\">Simply Measured<\/a>, <a href=\"https:\/\/es.audiense.com\/\" target=\"_blank\" rel=\"noopener\">Audiense<\/a> y <a href=\"https:\/\/moz.com\/followerwonk\/\" target=\"_blank\" rel=\"noopener\">Followerwonk<\/a> son algunas de las herramientas que pueden resultar de gran utilidad.<\/li>\n<li><strong>Visibilidad y reputaci\u00f3n: <\/strong>\u00bfDe qu\u00e9 se habla en\u00a0tu sector? \u00bfDe qu\u00e9 competidores se\u00a0habla m\u00e1s? \u00bfSon conversaciones positivas o negativas?\u00a0<a href=\"https:\/\/www.overalia.com\/seguimiento-resultados\/monitorizacion\">Monitorizar\u00a0las conversaciones que producen en internet<\/a> sobre\u00a0tu empresa\u00a0y la competencia resulta de gran utilidad para evaluar la efectividad de acciones comunicativas y descubrir oportunidades de negocio. Como en los casos anteriores, existen numerosas herramientas para ello (<a href=\"https:\/\/www.talkwalker.com\/\" target=\"_blank\" rel=\"noopener\">Talkwalker<\/a>, <a href=\"https:\/\/www.brandwatch.com\/es\/\" target=\"_blank\" rel=\"noopener\">Brandwach<\/a>, <a href=\"https:\/\/www.digimind.com\/\" target=\"_blank\" rel=\"noopener\">Digimind<\/a>, <a href=\"http:\/\/www.oraquo.com\/\" target=\"_blank\" rel=\"noopener\">Oraquo<\/a>, <a href=\"https:\/\/mention.com\/es\/\" target=\"_blank\" rel=\"noopener\">Mention<\/a>&#8230;).<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-full wp-image-8468 aligncenter\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2018\/06\/infografia-analisis-competencia-2-1-1-1.png\" alt=\"infografia-analisis-competencia\" width=\"800\" height=\"2000\" \/><\/p>\n<p>En cualquiera de los aspectos mencionados, las\u00a0m\u00faltiples\u00a0<strong>herramientas de an\u00e1lisis de la competencia<\/strong>\u00a0que existen en el mercado pueden ser de gran ayuda para recopilar informaci\u00f3n, pero la intervenci\u00f3n humana resulta imprescindible, tanto para configurarlas correctamente, como para filtrar y analizar la informaci\u00f3n.<\/p>\n<p>En Overalia contamos con la experiencia y las herramientas necesarias para investigar a tu competencia y obtener informaci\u00f3n de gran valor para elaborar una estrategia de marketing online a medida para tu empresa.\u00a0Si necesitas <a href=\"https:\/\/www.overalia.com\/estrategia-online\/analisis-competencia\">saber c\u00f3mo lo hacen tus competidores<\/a> y adelantarte a ellos, no lo dudes: <a href=\"https:\/\/www.overalia.com\/contacto\">\u00a1contacta con nosotros!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfSab\u00edas que el an\u00e1lisis de la competencia\u00a0puede ser de gran ayuda para optimizar tu\u00a0estrategia online? Conocer su estrategia de marketing, qu\u00e9 palabras clave tratan de posicionar, en qu\u00e9 plataformas invierten, qu\u00e9 enlaces les\u00a0aportan mayor beneficio, qu\u00e9 hacen en redes sociales, cu\u00e1l es su grado de visibilidad\u2026\u00a0Gracias al an\u00e1lisis de la competencia puedes obtener informaci\u00f3n muy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,12],"tags":[13,221,48],"class_list":["post-8431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recomendamos","category-university","tag-analisis-competencia","tag-estrategia-online","tag-herramientas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>An\u00e1lisis de la competencia: claves y herramientas - Blog sobre Marketing en Buscadores y Anal\u00edtica Web<\/title>\n<meta name=\"description\" content=\"El\u00a0an\u00e1lisis de la competencia\u00a0te ayuda a optimizar tu\u00a0estrategia online.\u00a0Descubre las claves y herramientas para el an\u00e1lisis de la competencia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overalia.com\/blog\/analisis-de-la-competencia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An\u00e1lisis de la competencia: claves y herramientas - 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