{"id":8461,"date":"2018-06-27T09:57:09","date_gmt":"2018-06-27T08:57:09","guid":{"rendered":"https:\/\/www.overalia.com\/blog\/?p=8461"},"modified":"2018-06-27T09:57:09","modified_gmt":"2018-06-27T08:57:09","slug":"como-montar-una-tienda-online","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/como-montar-una-tienda-online\/","title":{"rendered":"C\u00f3mo montar una tienda online rentable"},"content":{"rendered":"

\u00bfEst\u00e1s pensando en montar una tienda online <\/strong>para vender tus productos a trav\u00e9s de Internet? Seguramente habr\u00e1s visto\u00a0muchas ofertas de plataformas para \u00abmontar una tienda\u00a0online en poco tiempo y de forma muy sencilla<\/em>\u00ab.\u00a0En ese caso debes tener en cuenta que la mayor\u00eda se queda en un\u00a0cat\u00e1logo de productos con opci\u00f3n de compra.\u00a0Sin embargo, lo barato no sale rentable, porque para obtener resultados<\/strong> (es decir, para vender) no basta con\u00a0tener una tienda online\u00a0a modo de escaparate.<\/p>\n

En realidad, para montar una tienda online y vender a trav\u00e9s de Internet, es necesario un minucioso proceso de an\u00e1lisis y definici\u00f3n. \u00bfQui\u00e9n es nuestro p\u00fablico? \u00bfTenemos competencia? \u00bfC\u00f3mo de amplio es nuestro cat\u00e1logo? \u00bfCon qu\u00e9 frecuencia necesitamos actualizar productos? \u00bfNecesitamos publicar ofertas especiales? \u00bfQu\u00e9 m\u00e9todos de pago queremos implementar? La lista de preguntas es\u00a0bastante larga e incluye factores t\u00e9cnicos, art\u00edsticos y de estrategia.\u00a0<\/strong><\/p>\n

\"Montar<\/p>\n

De poco servir\u00e1\u00a0montar una tienda online, si los usuarios que buscan un producto no\u00a0la encuentran.\u00a0Normalmente, es f\u00e1cil aparecer en la p\u00e1gina de resultados cuando buscan nuestra marca, pero debemos aspirar tambi\u00e9n a que nos encuentren cuando buscan productos concretos. Y a que nos encuentren antes que a nuestros competidores. El SEO y las campa\u00f1as de pago por clic ser\u00e1n dos grandes aliados en esta labor, pero no est\u00e1n solos, las redes sociales tambi\u00e9n son un elemento clave para obtener visibilidad y generar marca<\/strong>.<\/p>\n

Una vez que nos han encontrado, un dise\u00f1o atractivo y eficiente es necesario pero no suficiente.\u00a0Tambi\u00e9n es necesario ofrecer al usuario informaci\u00f3n precisa y optimizada,\u00a0tanto gr\u00e1fica como descriptivamente; adem\u00e1s, el proceso de compra debe ser lo m\u00e1s sencillo posible. Es aqu\u00ed donde la usabilidad y experiencia de usuario<\/strong> juegan un papel fundamental.<\/p>\n

Asimismo, el\u00a0seguimiento de resultados<\/strong>\u00a0es imprescindible para consolidar y mejorar los resultados obtenidos. Saber de d\u00f3nde vienen\u00a0los clientes, cu\u00e1nto tiempo est\u00e1n en cada p\u00e1gina, cu\u00e1les son los contenidos de mayor \u00e9xito, c\u00f3mo buscan informaci\u00f3n sobre\u00a0nuestros productos…\u00a0La anal\u00edtica web nos ser\u00e1 de gran ayuda para descubrir c\u00f3mo se comportan los usuarios y\u00a0optimizar nuestra tienda online.<\/p>\n

En Overalia tenemos m\u00e1s de\u00a020 a\u00f1os de experiencia en desarrollo de\u00a0tiendas online a medida<\/a>\u00a0y podemos ayudarte a vender m\u00e1s<\/a>, tanto si empiezas desde cero como si ya tienes un e-commerce pero necesitas renovarlo para mejorar resultados. No lo dudes: \u00a1contacta con nosotros<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfEst\u00e1s pensando en montar una tienda online para vender tus productos a trav\u00e9s de Internet? Seguramente habr\u00e1s visto\u00a0muchas ofertas de plataformas para \u00abmontar una tienda\u00a0online en poco tiempo y de forma muy sencilla\u00ab.\u00a0En ese caso debes tener en cuenta que la mayor\u00eda se queda en un\u00a0cat\u00e1logo de productos con opci\u00f3n de compra.\u00a0Sin embargo, lo barato […]<\/p>\n","protected":false},"author":1,"featured_media":8470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,12],"tags":[84,254,230],"class_list":["post-8461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recomendamos","category-university","tag-desarrollo-web","tag-ecommerce","tag-rentabilidad"],"yoast_head":"\nC\u00f3mo montar una tienda online rentable - Blog sobre Marketing en Buscadores y Anal\u00edtica Web<\/title>\n<meta name=\"description\" content=\"Para\u00a0obtener resultados\u00a0(es decir, para vender) no basta con\u00a0tener una tienda online\u00a0a modo de escaparate. 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