{"id":860,"date":"2009-10-22T17:24:45","date_gmt":"2009-10-22T15:24:45","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=860"},"modified":"2009-10-22T17:24:45","modified_gmt":"2009-10-22T15:24:45","slug":"nuevas-funcionalidades-de-google-website-optimizer","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/nuevas-funcionalidades-de-google-website-optimizer\/","title":{"rendered":"Nuevas funcionalidades de Google Website Optimizer"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-thumbnail wp-image-869\" title=\"google website optimizer logo authorised consultant\" src=\"http:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2009\/10\/website-optimizer-logo-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/>Mientras parece que todos los indicadores econ\u00f3micos caen vertiginosamente, el comercio electr\u00f3nico seguir\u00e1 creciendo en 2009 y en el 2010 en pr\u00e1cticamente todos los mercados. Para poner a punto un site de e-commerce resulta imprescindible el uso de herramientas como <a href=\"http:\/\/www.overalia.com\/analitica_web\/google_web_site_optimizer\/conoce_google_web_site_optimizer\/presentacion.php\"><strong>Google Website Optimizer<\/strong><\/a>, cuyo uso y funcionalidades siguen creciendo y poco a poco se est\u00e1 convirtiendo en una aplicaci\u00f3n est\u00e1ndar para cualquier web que quiera vender. Es la herramienta gratuita m\u00e1s completa a la hora de tunear una web, hacerla m\u00e1s eficiente.<\/p>\n<p>Recientemente hemos visto la incorporaci\u00f3n de nuevas funciones en la herramienta:<\/p>\n<ul>\n<li><!--more--><strong>Descarga de informes en PDF.<\/strong><\/li>\n<li>Esta peque\u00f1a funcionalidad nos ahorrar\u00e1 mucho tiempo y nos facilitar\u00e1 el seguimiento de cu\u00e1ntas descargas de documentos tenemos.<\/li>\n<li><strong>Anotaciones en los experimentos.<\/strong><br \/>\nEsta funcionalidad aunque parezca muy sencilla, era una cosa que echaba en falta en la herramienta: un lugar donde poder poner cualquier tipo de dato relacionado con cada mejora de la web, ya sea el ratio de conversi\u00f3n anterior al cambio como los cambios que se est\u00e1n realizando en \u00e9l.<\/li>\n<li><strong>Integraci\u00f3n de varias cuentas en un \u00fanico usuario al estilo Google Analytics.<\/strong><br \/>\nNos ahorra mucho tiempo, cambiando de usuarios y cuentas para hacer un seguimiento de los distintos experimentos (llamamos experimentos a cada optimizaci\u00f3n de la web). Este tipo de avances en la herramienta nos llevan a intuir una futura integraci\u00f3n entre Google Analytics y Google Website Opmizer.<\/li>\n<li><strong>Auto eliminaci\u00f3n de combinaciones con un mal rendimiento.<\/strong><br \/>\nUna buen comienzo para empezar a reducir el tiempo de experimentaci\u00f3n y ya de paso minimizamos las inversiones realizadas en las combinaciones que no convierten.<\/li>\n<li><strong>Evoluci\u00f3n temporal de todas las combinaciones.<\/strong><br \/>\nPor ejemplo, nos puede ayudar a ver c\u00f3mo var\u00edan ante las distintas fuentes de tr\u00e1fico.<\/li>\n<li><strong>API para Google Website Optimizer: Generaci\u00f3n de experimentos fuera de la interfaz.<br \/>\n<\/strong>Por fin podremos integrar resultados en tiempo real para nuestros clientes en nuestro gestor de proyectos<strong>.<\/strong><\/li>\n<li><strong>Integraci\u00f3n entre Analytics y Website Optimizer: An\u00e1lisis y optimizaci\u00f3n, todo en el mismo sitio.<\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Mientras parece que todos los indicadores econ\u00f3micos caen vertiginosamente, el comercio electr\u00f3nico seguir\u00e1 creciendo en 2009 y en el 2010 en pr\u00e1cticamente todos los mercados. Para poner a punto un site de e-commerce resulta imprescindible el uso de herramientas como Google Website Optimizer, cuyo uso y funcionalidades siguen creciendo y poco a poco se est\u00e1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[49],"class_list":["post-860","post","type-post","status-publish","format-standard","hentry","category-university","tag-google-website-optimizer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nuevas funcionalidades de Google Website Optimizer - Overalia Blog<\/title>\n<meta name=\"description\" content=\"Para poner a punto un site de e-commerce resulta imprescindible el uso de herramientas como Google Website Optimizer, que poco a poco se est\u00e1 convirtiendo en una aplicaci\u00f3n est\u00e1ndar para cualquier web que quiera vender. 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