{"id":8753,"date":"2020-04-15T08:39:14","date_gmt":"2020-04-15T07:39:14","guid":{"rendered":"https:\/\/www.overalia.com\/blog\/?p=8753"},"modified":"2020-04-15T08:39:14","modified_gmt":"2020-04-15T07:39:14","slug":"4-consejos-estrategia-digital","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/4-consejos-estrategia-digital\/","title":{"rendered":"4 consejos para mejorar tu estrategia online durante la COVID-19"},"content":{"rendered":"<p>\u00bfTe preocupa el <strong>efecto econ\u00f3mico<\/strong> que pueda tener la crisis sanitaria de la <strong>COVID-19<\/strong> en tu empresa? Ferias canceladas, disminuci\u00f3n de la actividad comercial tradicional, adaptaci\u00f3n de ritmos y formas de trabajo&#8230; Vivimos una situaci\u00f3n sin precedentes que puede generar incertidumbre; sin embargo, parar la actividad comercial f\u00edsica y mantener distancias no significa quedarnos quietos.\u00a0Al contrario, si apostamos por nuevas acciones digitales, podemos mejorar la captaci\u00f3n de tr\u00e1fico cualificado, que se podr\u00e1 traducir en ventas.<\/p>\n<p>Frente a algunos sectores B2C\u00a0(principalmente ecommerces) que han aumentado sus ventas a ra\u00edz de la crisis del coronavirus, el panorama puede ser diferente en los negocios B2B. Analizamos cu\u00e1les son los problemas que pueden\u00a0surgir en diferentes empresas (sobre todo B2B)\u00a0y sus posibles soluciones:<!--more--><\/p>\n<ul>\n<li><strong>Bajada de ventas<\/strong>. Hay varias acciones digitales que te pueden ayudar a\u00a0<a href=\"https:\/\/www.overalia.com\/necesidades\/vender-mas\">vender m\u00e1s<\/a>;\u00a0la estrategia depender\u00e1 del tipo de negocio, pero una acci\u00f3n muy \u00fatil para llegar a tu p\u00fablico potencial en poco tiempo son las <a href=\"https:\/\/www.overalia.com\/adquisicion-trafico\/campanas-ppc\">campa\u00f1as de pago por clic<\/a>.<\/li>\n<li><strong>Reducci\u00f3n de la visibilidad online<\/strong>.\u00a0Si has notado una bajada en la visibilidad, puede ser un buen momento para\u00a0realizar un estudio de <strong>palabras clave<\/strong>\u00a0y <a href=\"https:\/\/www.overalia.com\/adquisicion-trafico\/optimizacion-seo\">optimizar tu p\u00e1gina web<\/a>\u00a0en base a los t\u00e9rminos de b\u00fasqueda m\u00e1s rentables para tu negocio.<\/li>\n<li><strong>Ca\u00edda del tr\u00e1fico cualificado<\/strong>. Hay varias formas de mejorar esta situaci\u00f3n, pero lo primero es analizar por qu\u00e9 ha sucedido esta bajada. Lo m\u00e1s conveniente es realizar un <a href=\"https:\/\/www.overalia.com\/estrategia-online\/consultoria-seo\">an\u00e1lisis SEO<\/a> para descubrir las causas y plantear soluciones.<\/li>\n<li><strong>Disminuci\u00f3n de la actividad comercial.<\/strong>\u00a0En este momento la actividad comercial f\u00edsica est\u00e1 parada, pero esto no implica que que se detenga toda la actividad comercial. Es un buen momento para incentivar\u00a0la estrategia online y\u00a0<a href=\"https:\/\/www.overalia.com\/desarrollo-web\/webs-comerciales\">convertir nuestra web en\u00a0un comercial<\/a> disponible las 24 horas del d\u00eda, 365 d\u00edas al a\u00f1o.<\/li>\n<\/ul>\n<p>En definitiva, la cancelaci\u00f3n de actividades como ferias\u00a0y visitas comerciales no tiene por qu\u00e9 suponer un par\u00f3n. Se puede aprovechar las partidas presupuestarias que iban destinadas a estas acciones para invertir en diversas acciones digitales. El camino a tomar depender\u00e1 de tu negocio y su situaci\u00f3n actual.<\/p>\n<p>\u00bfQuieres saber c\u00f3mo poner en pr\u00e1ctica estos consejos? \u00bfTe han surgido otros problemas\u00a0u otras necesidades diferentes a las que\u00a0hemos mencionado? Cu\u00e9ntanos <a href=\"https:\/\/www.overalia.com\/necesidades\">qu\u00e9 necesitas<\/a> y estaremos encantados de ayudarte.<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/www.overalia.com\/contacto\">\u00a1Contacta con nosotros!\u00a0\u00a0<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfTe preocupa el efecto econ\u00f3mico que pueda tener la crisis sanitaria de la COVID-19 en tu empresa? Ferias canceladas, disminuci\u00f3n de la actividad comercial tradicional, adaptaci\u00f3n de ritmos y formas de trabajo&#8230; Vivimos una situaci\u00f3n sin precedentes que puede generar incertidumbre; sin embargo, parar la actividad comercial f\u00edsica y mantener distancias no significa quedarnos quietos.\u00a0Al [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,23],"tags":[],"class_list":["post-8753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-overalia","category-recomendamos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 consejos para mejorar tu estrategia online durante la COVID-19 - Blog sobre Marketing en Buscadores y Anal\u00edtica Web<\/title>\n<meta name=\"description\" content=\"La cancelaci\u00f3n de ferias\u00a0y visitas comerciales no tienen por qu\u00e9 suponer un par\u00f3n. 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