{"id":9129,"date":"2021-01-28T14:20:06","date_gmt":"2021-01-28T12:20:06","guid":{"rendered":"https:\/\/www.overalia.com\/blog\/?p=9129"},"modified":"2021-01-28T14:20:06","modified_gmt":"2021-01-28T12:20:06","slug":"social-media-listening-para-que-sirve","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/social-media-listening-para-que-sirve\/","title":{"rendered":"Social Media Listening: \u00bfpara qu\u00e9 sirve?"},"content":{"rendered":"

Uno de los beneficios m\u00e1s conocidos del Social Media Listening<\/strong> (o monitorizaci\u00f3n online<\/a>, escucha activa en redes sociales…) es saber qu\u00e9 se dice de ti y tus competidores. Esta informaci\u00f3n puede resultar de gran ayuda para elaborar tu estrategia online<\/a>, medir resultados<\/a> y prevenir posibles crisis de reputaci\u00f3n;\u00a0pero los beneficios<\/strong> de escuchar en redes sociales y otros medios online<\/strong> van m\u00e1s all\u00e1.\u00a0Si quieres saber c\u00f3mo puede ayudarte el Social Media Listening en otras acciones de marketing online, sigue leyendo.<\/p>\n

En t\u00e9rminos generales, la\u00a0monitorizaci\u00f3n online<\/strong> consiste en escuchar y analizar las conversaciones que se producen en Internet sobre tu empresa y\/o tu sector.\u00a0\u00a0Este proceso aporta informaci\u00f3n de gran inter\u00e9s para la estrategia de marketing online de tu empresa, as\u00ed como para la\u00a0 gesti\u00f3n de tu reputaci\u00f3n online. \u00bfC\u00f3mo podemos utilizarla?<\/p>\n

7 beneficios de hacer Social Media Listening<\/h2>\n
    \n
  1. Social Media\u00a0Listening\u00a0para hacer acciones con (micro)influencers<\/strong>. Configurando las palabras clave o t\u00e9rminos de b\u00fasqueda adecuados, podremos encontrar usuarios relevantes que ya\u00a0han hablado alguna vez de nuestra marca o de productos\/servicios similares al nuestro, y contactar con ellos para proponer una colaboraci\u00f3n.<\/li>\n
  2. Social Media Listening para hacer linkbuilding<\/a>.\u00a0<\/strong>Monitorizar las menciones de nuestra marca en blogs y\/o medios online es una forma sencilla de encontrar contenidos que hablan de nosotros pero no nos enlazan. A partir de ah\u00ed, la idea ser\u00eda contactar con el autor del contenido para pedir que nos enlacen. Ojo, en este punto hay que tener en cuenta que no todo vale, por lo que os recomendamos leer un par de posts para hacerlo correctamente:\u00a0 Linkbuilding, qu\u00e9 es y c\u00f3mo se puede realizar<\/a><\/em> y 7 errores que debes evitar al hacer linkbuilding<\/a>.<\/li>\n
  3. Social Media Listening para captar leads.<\/strong>\u00a0 Podemos monitorizar palabras clave relacionadas con nuestros servicios o productos, para detectar usuarios a los que podamos ayudar, porque la gente suele recurrir a las redes sociales para pedir ayuda y\/o consejo.\u00a0Aqu\u00ed tambi\u00e9n habr\u00e1 que tener en cuenta una serie de buenas pr\u00e1cticas para no resultar intrusivos. Asimismo, adem\u00e1s de palabras clave relacionadas con servicios o productos, podemos detectar usuarios que tuitean desde eventos relevantes de nuestro sector (aunque ahora no haya grandes ferias presenciales, sirve igualmente para eventos y cursos online).<\/li>\n
  4. Conocer a tu competencia<\/strong>.\u00a0El an\u00e1lisis de la competencia<\/a> puede ser de gran ayuda para optimizar tu estrategia online.\u00a0Saber de\u00a0qu\u00e9 se habla en tu sector, de qu\u00e9 competidores se habla m\u00e1s… Monitorizar las conversaciones que producen en internet sobre tu competencia resulta de gran utilidad para evaluar la efectividad de acciones comunicativas y descubrir oportunidades de negocio.<\/li>\n
  5. Analizar tu visibilidad y reputaci\u00f3n<\/strong>. A la hora de establecer una estrategia s\u00f3lida en Internet no es suficiente tener claro qu\u00e9 presencia quieres construir para tu empresa. Tambi\u00e9n hay que tener en cuenta la presencia que est\u00e1n construyendo\u00a0 los dem\u00e1s (clientes, ex-clientes, trabajadores, ex-trabajadores\u2026)\u00a0y que las empresas ya no son s\u00f3lo quienes dicen ser, tambi\u00e9n son lo que los dem\u00e1s opinan de ellas.<\/li>\n
  6. Detectar crisis<\/strong>.\u00a0Detectar a tiempo posibles problemas y comentarios negativos sobre tu marca o servicios te ayudar\u00e1 a prevenir posibles crisis de reputaci\u00f3n.<\/li>\n
  7. Mejorar tus productos o servicios<\/strong>. No todos los comentarios negativos y\/o quejas pueden desencadenar una crisis de reputaci\u00f3n. Pero en cualquier caso, escuchar\u00a0las quejas de nuestros clientes (o las alabanzas respecto a la competencia) nos pueden ayudar a seguir mejorando.<\/li>\n<\/ol>\n

    En el mercado existen muchas\u00a0herramientas de monitorizaci\u00f3n<\/strong>\u00a0para recopilar estas conversaciones, pero para obtener resultados<\/strong> haciendo Social Media Listening,<\/strong> es imprescindible la intervenci\u00f3n humana (para elegir la m\u00e1s adecuada, configurarla correctamente, filtrar y analizar la informaci\u00f3n…). Si quieres saber qu\u00e9 se dice en Internet sobre tu sector\u00a0y aprovechar esta informaci\u00f3n en tu estrategia online, en\u00a0Overalia estaremos encantados de ayudarte. No lo dudes: \u00a1contacta con nosotros<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Uno de los beneficios m\u00e1s conocidos del Social Media Listening (o monitorizaci\u00f3n online, escucha activa en redes sociales…) es saber qu\u00e9 se dice de ti y tus competidores. Esta informaci\u00f3n puede resultar de gran ayuda para elaborar tu estrategia online, medir resultados y prevenir posibles crisis de reputaci\u00f3n;\u00a0pero los beneficios de escuchar en redes sociales […]<\/p>\n","protected":false},"author":1,"featured_media":9131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,12],"tags":[284],"class_list":["post-9129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recomendamos","category-university","tag-social-media-listening"],"yoast_head":"\nSocial Media Listening: \u00bfpara qu\u00e9 sirve? - Blog sobre Marketing en Buscadores y Anal\u00edtica Web<\/title>\n<meta name=\"description\" content=\"\u00a0Uno de los beneficios m\u00e1s conocidos del\u00a0Social Media Listening\u00a0\u00a0es saber qu\u00e9 se dice de ti y tus competidores, pero las ventajas van m\u00e1s all\u00e1. \u00a1Desc\u00fabrelas!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overalia.com\/blog\/social-media-listening-para-que-sirve\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Listening: \u00bfpara qu\u00e9 sirve? 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