{"id":9315,"date":"2021-03-30T14:17:54","date_gmt":"2021-03-30T12:17:54","guid":{"rendered":"https:\/\/www.overalia.com\/blog\/?p=9315"},"modified":"2021-03-30T14:17:54","modified_gmt":"2021-03-30T12:17:54","slug":"para-que-sirve-una-auditoria-de-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/para-que-sirve-una-auditoria-de-redes-sociales\/","title":{"rendered":"\u00bfPara qu\u00e9 sirve una auditor\u00eda de redes sociales?"},"content":{"rendered":"<p>\u00bfEst\u00e1s pensando en hacer una\u00a0<strong>auditor\u00eda de redes sociales<\/strong>\u00a0pero no terminas de tenerlo claro? En este post vamos a tratar\u00a0de explicarte\u00a0<strong>para qu\u00e9 sirve<\/strong>, de forma que sepas si la necesitas o no. Podr\u00edamos definir una auditor\u00eda\u00a0de redes sociales como\u00a0el <strong>an\u00e1lisis detallado<\/strong> de la presencia y actividad\u00a0de una marca y sus competidores\u00a0en redes sociales.\u00a0 Pero, \u00bfpara qu\u00e9 sirve este an\u00e1lisis?<!--more--><\/p>\n<p>La\u00a0auditor\u00eda<strong>\u00a0de marketing en redes sociales<\/strong>\u00a0es el punto de partida para desarrollar un\u00a0<strong>plan social media a medida<\/strong>\u00a0para\u00a0una empresa.\u00a0Nos permite obtener un <strong>diagn\u00f3stico<\/strong> su situaci\u00f3n actual y extraer informaci\u00f3n relevante que ayude a concretar de forma m\u00e1s espec\u00edfica la estrategia, acciones de mejora y plan de contenidos en redes sociales.<\/p>\n<p><strong>\u00bfY para qu\u00e9 sirve ese plan\u00a0social media\u00a0a medida?<\/strong> Las redes sociales permiten interactuar con usuarios de Internet de todo el mundo, conocer sus necesidades y construir una comunidad que potencie la imagen de\u00a0una\u00a0marca en Internet. Pero <strong>no todas las empresas (o marcas) son iguales\u00a0<\/strong>ni su p\u00fablico objetivo est\u00e1 en las mismas redes sociales. Por eso,\u00a0a la hora de integrar el\u00a0social media marketing\u00a0en la estrategia global de una empresa,<strong>\u00a0<\/strong>es clave establecer un\u00a0<strong>plan personalizado<\/strong>, teniendo en cuenta las necesidades de cada sector y los recursos de cada empresa.<\/p>\n<h2>An\u00e1lisis de la competencia en redes sociales<\/h2>\n<p>Como dec\u00edamos al definir la auditor\u00eda de redes sociales, esta va m\u00e1s all\u00e1 de evaluar el estado de salud de las redes de una empresa: debe contemplar tambi\u00e9n las de sus competidores. El\u00a0<strong><a href=\"https:\/\/www.overalia.com\/blog\/06\/2018\/analisis-de-la-competencia\/\">an\u00e1lisis de la competencia<\/a><\/strong>\u00a0es de gran ayuda para optimizar cualquier aspecto de la\u00a0<strong>estrategia online,<\/strong> ya que aporta informaci\u00f3n muy valiosa\u00a0para trazar un mapa de\u00a0la situaci\u00f3n y tomar decisiones m\u00e1s acertadas desde un principio.<\/p>\n<p>En el caso concreto de las <strong>redes sociales<\/strong>, m\u00e1s all\u00e1 del n\u00famero de seguidores,\u00a0podemos saber qu\u00e9 tipo de contenidos publican, con qu\u00e9 frecuencia, cu\u00e1l es el \u00edndice de respuesta que obtienen, con qu\u00e9 usuarios interact\u00faan m\u00e1s, qu\u00e9 etiquetas utilizan, qu\u00e9 seguidores tienen en com\u00fan los principales competidores, cu\u00e1les son sus contenidos m\u00e1s virales\u2026<\/p>\n<h3>Herramientas para analizar la competencia en redes sociales<\/h3>\n<p>Si quieres\u00a0realizar una consultor\u00eda de redes sociales, hay varias herramientas que te pueden ayudar a analizar los diferentes aspectos de la comunidad y\u00a0perfiles de tu competencia: Welovroi, Metricool, Twittonomy, Locowise, Audiense, Followerwonk&#8230;\u00a0Otras herramientas, como BuzzSumo o Ahrefs te pueden ayudar cu\u00e1les son los <strong>contenidos<\/strong> que m\u00e1s se comparten.<\/p>\n<p>Asimismo, adem\u00e1s de analizar las redes sociales de las empresas correspondientes (las tuyas y las de tus competidores) tambi\u00e9n es interesante evaluar cuanto se habla de cada una de ellas en las redes y medios sociales de terceros. Para ello puedes usar alguna de las muchas\u00a0<a href=\"https:\/\/www.overalia.com\/blog\/03\/2021\/ventajas-limitaciones-herramientas-social-media-listening\/\">herramientas de social media listening<\/a>\u00a0que existen.<\/p>\n<p>Eso s\u00ed, para poder sacar partido a toda esta informaci\u00f3n e integrarla en una estrategia, es recomendable contar con la experiencia profesional de alguien que sepa hacer un an\u00e1lisis cualitativo de todos estos datos. Que sepa realizar un\u00a0an\u00e1lisis detallado\u00a0y detectar <strong>aspectos a reforzar o mejorar en tu estrategia social media<\/strong>.\u00a0Que te ayude a <strong>entender<\/strong>\u00a0<strong>qu\u00e9 est\u00e1n haciendo tus competidores<\/strong>\u00a0en redes sociales y\u00a0te de las pautas para\u00a0<strong>optimizar tu presencia social media<\/strong>.<\/p>\n<p>Esperamos haberte ayudado a decidir si necesitas una auditoria de redes sociales. Si la respuesta es afirmativa, pero no sabes por d\u00f3nde empezar o necesitas ayuda para llevarla a cabo,\u00a0\u00a1<a href=\"https:\/\/www.overalia.com\/contacto\">contacta con nosotros<\/a>! Estaremos encantados de ayudarte.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfEst\u00e1s pensando en hacer una\u00a0auditor\u00eda de redes sociales\u00a0pero no terminas de tenerlo claro? En este post vamos a tratar\u00a0de explicarte\u00a0para qu\u00e9 sirve, de forma que sepas si la necesitas o no. Podr\u00edamos definir una auditor\u00eda\u00a0de redes sociales como\u00a0el an\u00e1lisis detallado de la presencia y actividad\u00a0de una marca y sus competidores\u00a0en redes sociales.\u00a0 Pero, \u00bfpara qu\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,12],"tags":[],"class_list":["post-9315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recomendamos","category-university"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfPara qu\u00e9 sirve una auditor\u00eda de redes sociales? - Blog sobre Marketing en Buscadores y Anal\u00edtica Web<\/title>\n<meta name=\"description\" content=\"\u00bfEst\u00e1s pensando en hacer una\u00a0auditor\u00eda de redes sociales\u00a0pero no terminas de tenerlo claro?\u00a0\u00a1Descubre c\u00f3mo te puede ayudar!\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overalia.com\/blog\/para-que-sirve-una-auditoria-de-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPara qu\u00e9 sirve una auditor\u00eda de redes sociales? 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