{"id":9343,"date":"2021-04-30T13:21:41","date_gmt":"2021-04-30T11:21:41","guid":{"rendered":"https:\/\/www.overalia.com\/blog\/?p=9343"},"modified":"2025-07-22T12:11:22","modified_gmt":"2025-07-22T10:11:22","slug":"3-funcionalidades-de-pinterest-para-tu-estrategia-digital","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/3-funcionalidades-de-pinterest-para-tu-estrategia-digital\/","title":{"rendered":"3 funcionalidades de Pinterest para tu estrategia digital que tal vez no conozcas"},"content":{"rendered":"<p>Adem\u00e1s de ser una estupenda fuente de inspiraci\u00f3n para sus usuarios, <strong>Pinterest<\/strong>\u00a0puede ser una herramienta de gran valor para la <strong>estrategia digital<\/strong> de tu <strong>empresa, <\/strong>gracias a su\u00a0potencial para obtener\u00a0<strong>visibilidad de marca<\/strong>\u00a0y\u00a0<strong>visitas para\u00a0una web<\/strong>. Hace unos meses, te mostramos <a href=\"https:\/\/www.overalia.com\/blog\/01\/2021\/marketing-en-pinterest-7-consejos-de-posicionamiento\/\">7 consejos de marketing y posicionamiento para integrar Pinterest en tu estrategia de marketing<\/a>. As\u00ed que ahora que ya\u00a0tendr\u00e1s claros los conceptos y principios b\u00e1sicos, vamos a hablarte de <strong>3 funcionalidades de Pinterest para empresas<\/strong>, que tal vez no conozcas y que pueden ayudarte a mejorar tus resultados.\u00a0<!--more--><\/p>\n<ul>\n<li><strong>Stories<\/strong>: \u00bfAcaso queda alguna red social sin\u00a0este formato de \u00abhistorias\u00bb? Hace m\u00e1s de 5 a\u00f1os que Instagram lanz\u00f3 sus stories, tras el \u00e9xito que este formato hab\u00eda tenido\u00a0en Snapchat; pero en los \u00faltimos a\u00f1os hemos visto como otras redes sociales se han subido al carro: Twitter, LinkedIn&#8230; Incluso Spotify. Y Pinterest no pod\u00eda ser menos.<\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\">En febrero de este a\u00f1o, <a href=\"https:\/\/newsroom.pinterest.com\/es\/post\/pinterest-presenta-los-story-pins-en-espana-para-que-los-creadores-puedan-inspirar-a-su\">Pinterest lanz\u00f3 en Espa\u00f1a la versi\u00f3n beta de los Story Pins<\/a> (ya se estaba probando en otros pa\u00edses desde septiembre de 2020). Todav\u00eda no est\u00e1 disponible para todas las cuentas de Pinterest, pero si no lo tienes, puedes solicitar acceso a los Story Pins en la <strong>Configuraci\u00f3n de la cuenta<\/strong>\u00a0seleccionando <strong>Solicitar acceso a los Story Pins<\/strong>. Una vez concedido, ya podr\u00e1s crear tus Story Pins.<\/p>\n<p style=\"padding-left: 30px;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-9350 size-full\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2021\/04\/story-pins-1.jpg\" alt=\"Crear Story PIns\" width=\"580\" height=\"109\" srcset=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2021\/04\/story-pins-1.jpg 580w, https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2021\/04\/story-pins-1-300x56.jpg 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><img decoding=\"async\" class=\"aligncenter wp-image-9351 size-large\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2021\/04\/story-pins-crear-1-1024x705.jpg\" alt=\"Crear Story PIns\" width=\"800\" height=\"551\" srcset=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2021\/04\/story-pins-crear-1-1024x705.jpg 1024w, https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2021\/04\/story-pins-crear-1-300x206.jpg 300w, https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2021\/04\/story-pins-crear-1-768x528.jpg 768w, https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2021\/04\/story-pins-crear-1.jpg 1414w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>Podr\u00e1s subir hasta 20 im\u00e1genes o v\u00eddeos, a\u00f1adirles texto, personalizar en dise\u00f1o&#8230;\u00a0\u00a0Adem\u00e1s puedes a\u00f1adir la lista de ingredientes o materiales necesarios, todo ello en un solo pin.\u00a0Adem\u00e1s, los Story Pins tienen una gran diferencia respecto a las stories de otras redes sociales: no desaparecen tras 24 horas, sino que permanecen en los tableros como cualquier otro Pin.<\/p>\n<ul>\n<li><strong>Tienda de Pinterest.\u00a0<\/strong><a href=\"https:\/\/www.overalia.com\/blog\/01\/2021\/crear-tienda-de-instagram-shopping-en-6-pasos\/\">Al igual que en Instagram y Facebook<\/a>,\u00a0si tienes un perfil de empresa y\u00a0cumples otra serie de requisitos podr\u00e1s <a href=\"https:\/\/help.pinterest.com\/es\/business\/article\/create-a-shop\">crear una tienda de Pinterest<\/a>. Para ello tendr\u00e1s que <a href=\"https:\/\/www.pinterest.es\/product-catalogs\/data-source\/?advertiserId=549759835232\">crear tu cat\u00e1logo agregando una fuente de datos<\/a> para subir <strong>pines enriquecidos<\/strong>. Adem\u00e1s,\u00a0si tienes una tienda online desarrollada en Shopify,\u00a0podr\u00e1s conectar tus cuentas para cargar el cat\u00e1logo con mayor facilidad.<\/li>\n<li><strong>Pinsights y Pinterest Trends<\/strong>: Al igual que para <a href=\"https:\/\/www.overalia.com\/blog\/10\/2017\/como-hacer-un-plan-de-contenidos-para-tu-blog-de-empresa\/\">hacer un plan de contenidos para el blog de tu empresa<\/a> puedes (y debes) analizar las tendencias de b\u00fasqueda de\u00a0tu p\u00fablico objetivo, Pinterest te ofrece tendencias destacadas para diversos sectores.<\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\">Por una parte, su <a href=\"https:\/\/newsroom.pinterest.com\/es\/post\/pinterest-predicts-el-informe-de-las-proximas-tendencias-para-2021\">informe de Pinsights<\/a>,\u00a0da interesantes pistas sobre las tendencias del momento en categor\u00edas concretas (<a href=\"https:\/\/www.overalia.com\/blog\/01\/2021\/tendencias-para-2021-segun-pinterest\/\">por ejemplo, moda o gastronom\u00eda<\/a>). Por otra, tenemos <a href=\"https:\/\/trends.pinterest.com\/?country=US\">Pinterest Trends<\/a>, donde podemos analizar las tendencias de b\u00fasqueda de palabras concretas, de forma similar a Google Trends. De momento solo se pueden ver las tendencias de EE.UU., Reino Unido y Canad\u00e1, pero siempre pueden servir de pista para crear nuestro plan de publicaciones en Pinterest.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9356 size-medium\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2021\/04\/Pinterest-trends-1-300x190.jpg\" alt=\"Ejemplo de Pinterest Trends\" width=\"300\" height=\"190\" srcset=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2021\/04\/Pinterest-trends-1-300x190.jpg 300w, https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2021\/04\/Pinterest-trends-1-1024x648.jpg 1024w, https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2021\/04\/Pinterest-trends-1-768x486.jpg 768w, https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2021\/04\/Pinterest-trends-1.jpg 1412w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Esperamos haberte ayudado y que, adem\u00e1s de tener claro c\u00f3mo puede ayudarte <strong>Pinterest<\/strong> en tu <strong>estrategia digital<\/strong>, hayas obtenido nuevas ideas.\u00a0Si necesitas ayuda para aprovechar el potencial de esta y otras redes sociales,\u00a0estaremos encantados de ayudarte a conseguir resultados. No lo dudes y \u00a1<a href=\"https:\/\/www.overalia.com\/contacto\">contacta con nosotros<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adem\u00e1s de ser una estupenda fuente de inspiraci\u00f3n para sus usuarios, Pinterest\u00a0puede ser una herramienta de gran valor para la estrategia digital de tu empresa, gracias a su\u00a0potencial para obtener\u00a0visibilidad de marca\u00a0y\u00a0visitas para\u00a0una web. Hace unos meses, te mostramos 7 consejos de marketing y posicionamiento para integrar Pinterest en tu estrategia de marketing. As\u00ed que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,12],"tags":[],"class_list":["post-9343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recomendamos","category-university"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 funcionalidades de Pinterest para empresas<\/title>\n<meta name=\"description\" content=\"Story Pins, Cat\u00e1logos, Pinsights... 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