{"id":9468,"date":"2025-10-31T11:43:08","date_gmt":"2025-10-31T10:43:08","guid":{"rendered":"https:\/\/www.overalia.com\/blog\/?p=9468"},"modified":"2026-02-10T17:41:06","modified_gmt":"2026-02-10T16:41:06","slug":"que-son-las-palabras-clave-long-tail","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/que-son-las-palabras-clave-long-tail\/","title":{"rendered":"\u00bfQu\u00e9 son las palabras clave long tail?"},"content":{"rendered":"<p>[Actualizado en octubre de 2025]<\/p>\n<p>\u00bfHas o\u00eddo hablar de las <strong>palabras clave long tail<\/strong> pero\u00a0te ha sonado a \u00abotra\u00a0<em>palabreja<\/em> rara de la jerga <strong>SEO\u00bb<\/strong>? \u00a1No te preocupes! En este post te explicamos <strong>qu\u00e9 son y c\u00f3mo pueden ayudarte<\/strong> a mejorar el posicionamiento de tu web, especialmente en la era de la IA.<\/p>\n<p><!--more--><\/p>\n<p>Cuando habl\u00e1bamos sobre c\u00f3mo <a href=\"https:\/\/www.overalia.com\/estrategia-online\/consultoria-seo\">elaborar una estrategia SEO<\/a>, coment\u00e1bamos que hab\u00eda que ir m\u00e1s all\u00e1 de <a href=\"https:\/\/www.overalia.com\/blog\/05\/2021\/como-saber-cuantas-busquedas-tiene-una-palabra\/\">saber cu\u00e1ntas veces se busca una palabra<\/a> en Google. Uno de los motivos es que, generalmente, las palabras m\u00e1s buscadas son m\u00e1s dif\u00edciles de posicionar. Por eso, muchas veces es preferible optar por <strong>palabras clave\u00a0long tail<\/strong>.<\/p>\n<p>Adem\u00e1s, en los \u00faltimos a\u00f1os, con la llegada de la inteligencia artificial y las b\u00fasquedas m\u00e1s conversacionales, las <em data-start=\"669\" data-end=\"689\">long tail keywords<\/em> han cobrado todav\u00eda m\u00e1s importancia. Hoy <strong>los usuarios buscan respuestas precisas y soluciones concretas<\/strong>, lo que hace que optimizar para b\u00fasquedas espec\u00edficas sea clave para atraer tr\u00e1fico cualificado y mejorar la conversi\u00f3n.<\/p>\n<p>La traducci\u00f3n literal de \u00ablong tail keywords\u00bb ser\u00eda \u00abpalabras clave de cola larga\u00bb y hace referencia a palabras o frases <strong>muy concretas<\/strong> con <strong>menor\u00a0volumen de b\u00fasqueda.\u00a0<\/strong><em>\u00abPero si tienen pocas b\u00fasquedas, tendremos poco tr\u00e1fico&#8230;\u00bb<\/em>, puedes pensar. Inicialmente, es normal pensar eso y tratar de ir a por las keywords m\u00e1s buscadas. Pero hay que tener en cuenta que es muy dif\u00edcil lograr posicionarse para las palabras clave m\u00e1s populares; sin embargo, en el caso de las longtail, hay menos b\u00fasquedas, pero tambi\u00e9n <strong>menos competencia<\/strong>, por lo que\u00a0suelen ser <strong>m\u00e1s f\u00e1ciles de posicionar<\/strong>.\u00a0Y por si fuera poco, suelen tener <strong>mayor tasa de conversi\u00f3n<\/strong> (los usuarios tienen caro lo que quieren y es m\u00e1s f\u00e1cil que acaben comprando).<\/p>\n<p>Por ejemplo, si tienes una tienda de moda, ser\u00e1 m\u00e1s factible posicionarte para la b\u00fasqueda \u00abpantalones para ir a una boda\u00bb que por \u00abcomprar pantalones\u00bb. \u00bfQue probablemente tenga menos b\u00fasquedas? S\u00ed, pero si posicionas muchas p\u00e1ginas con distintas b\u00fasquedas espec\u00edficas, puedes acabar logrando m\u00e1s tr\u00e1fico que con un post posicionado para una Keyword muy popular.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-9469 size-full\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2021\/06\/ejemplo-long-tail-moda-1.jpg\" alt=\"Ideas de b\u00fasquedas long tail para el sector de la moda\" width=\"403\" height=\"352\" srcset=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2021\/06\/ejemplo-long-tail-moda-1.jpg 403w, https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2021\/06\/ejemplo-long-tail-moda-1-300x262.jpg 300w\" sizes=\"(max-width: 403px) 100vw, 403px\" \/><\/p>\n<p>En el caso de una <strong>tienda online<\/strong>, puede sonar complicado o forzado optimizar una p\u00e1gina de producto o categor\u00eda para palabras clave tan concretas, pero podemos generar contenidos muy interesantes en el <strong>blog corporativo<\/strong> (y de paso, generar enlaces a los productos de la tienda online). Siguiendo con el sector de la moda, podr\u00edamos escribir sobre c\u00f3mo combinar distintas prendas o colores.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9470 size-full\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2021\/06\/ejemplo-long-tail-moda-colores-1.jpg\" alt=\"Palabras clave long tail para el sector de la moda o la decoraci\u00f3n\" width=\"745\" height=\"272\" srcset=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2021\/06\/ejemplo-long-tail-moda-colores-1.jpg 745w, https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2021\/06\/ejemplo-long-tail-moda-colores-1-300x110.jpg 300w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><\/p>\n<p>En definitiva,\u00a0las palabras clave long-tail son muy interesantes para <a href=\"https:\/\/www.overalia.com\/blog\/10\/2017\/como-hacer-un-plan-de-contenidos-para-tu-blog-de-empresa\/\">elaborar un plan contenidos para el blog de empresa<\/a>.<\/p>\n<p>Pero no solo nos ayudan en el caso del SEO y el marketing de contenidos, sino tambi\u00e9n en las <a href=\"https:\/\/www.overalia.com\/adquisicion-trafico\/campanas-ppc\">campa\u00f1as SEM<\/a>:\u00a0\u00a0si tenemos un bajo presupuesto, podemos rentabilizar la inversi\u00f3n utilizando palabras clave de long tail que sean interesantes.<\/p>\n<h2>\u00bfPor qu\u00e9 se llaman long tail?<\/h2>\n<p>Dec\u00edamos que\u00a0el concepto long tail\u00a0hace referencia a <strong>b\u00fasquedas<\/strong> de <strong>varias palabras<\/strong> o frases\u00a0<strong>muy concretas\u00a0<\/strong>con\u00a0<strong>menor\u00a0volumen.\u00a0<\/strong>Pero sab\u00edas que, aunque la mayor\u00eda suelen tener varias palabras, no es la longitud la que define si una b\u00fasqueda es long tail? Es decir, en realidad,\u00a0esa\u00a0\u00ablarga cola\u00bb no hace referencia a la longitud de la frase.<\/p>\n<p>De hecho, el concepto long tail no es exclusivo del SEO. En realidad, es una expresi\u00f3n popularizada por <strong>Chris Anderson<\/strong> en un art\u00edculo de la revista Wired de octubre de 2004 para describir determinados tipos de <strong>negocios y modelos econ\u00f3micos<\/strong> en Internet.<\/p>\n<p>Dejando de lado el mercado de masas, se centran en los nichos de mercado que, a pesar de su peque\u00f1o tama\u00f1o, sum\u00e1ndolos, suponen un gran mercado con un volumen de ventas igual o mayor que el mercado de masas. Amazon es uno de los ejemplos m\u00e1s nombrados. Volviendo al ejemplo del SEO y el SEM, sumando el tr\u00e1fico de varias palabras clave de larga cola, obtendremos tanto o m\u00e1s tr\u00e1fico que con top keywords.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[Actualizado en octubre de 2025] \u00bfHas o\u00eddo hablar de las palabras clave long tail pero\u00a0te ha sonado a \u00abotra\u00a0palabreja rara de la jerga SEO\u00bb? \u00a1No te preocupes! En este post te explicamos qu\u00e9 son y c\u00f3mo pueden ayudarte a mejorar el posicionamiento de tu web, especialmente en la era de la IA.<\/p>\n","protected":false},"author":1,"featured_media":9438,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,12],"tags":[],"class_list":["post-9468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recomendamos","category-university"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 son las palabras clave long tail? - Blog sobre Marketing en Buscadores y Anal\u00edtica Web<\/title>\n<meta name=\"description\" content=\"\u00a1Descubre qu\u00e9 son las palabras clave long tail y c\u00f3mo pueden ayudarte a posicionar tu negocio en Internet!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overalia.com\/blog\/que-son-las-palabras-clave-long-tail\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 son las palabras clave long tail? 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