{"id":954,"date":"2010-02-22T12:38:09","date_gmt":"2010-02-22T10:38:09","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=954"},"modified":"2010-02-22T12:38:09","modified_gmt":"2010-02-22T10:38:09","slug":"estudio-anual-del-estado-del-search-marketing-y-social-media-by-sempo","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/estudio-anual-del-estado-del-search-marketing-y-social-media-by-sempo\/","title":{"rendered":"Estudio anual del estado del Search Marketing y Social Media by Sempo"},"content":{"rendered":"<p><a href=\"http:\/\/www.sempo.org\">Sempo<\/a>, a trav\u00e9s del Research Committee, ha lanzado el <a href=\"http:\/\/bit.ly\/SEMPO-search\">6\u00ba estudio del estado del Search Marketing y Social Media<\/a> (novedad para este a\u00f1o).<\/p>\n<p>Este estudio es el referente internacional sobre el estado de la inversi\u00f3n en buscadores.<\/p>\n<p>El estudio est\u00e1 orientado a agencias de Marketing en Buscadores y Social Media as\u00ed como empresas que tengan equipos \u00abin house\u00bb que tengan inversi\u00f3n en buscadores. El estudio tiene como objetivo:<\/p>\n<ul>\n<li>Conocer el aumento de la inversi\u00f3n en buscadores (y por programas, SEM, SEO, Social Media)<\/li>\n<li>Conocer el aumento en la inversi\u00f3n en base a buscadores (Google, Yahoo, Bing, Baidu..)<\/li>\n<li>Conocer qu\u00e9 m\u00e9tricas utilizas y c\u00f3mo mides el ROI<\/li>\n<li>C\u00f3mo se retribuye el trabajo de las agencias (fee, objetivos, ROI, porcentaje de la inversi\u00f3n&#8230;)<\/li>\n<li>Presupuesto para este a\u00f1o 2010 (tanto en la agencia como en el cliente)<\/li>\n<\/ul>\n<p><!--more--><strong>\u00bfPor qu\u00e9 es importante realizar el estudio?<\/strong><\/p>\n<ul>\n<li>No existe ning\u00fan estudio que cuantifique el mercado del SEO en Espa\u00f1a (aunque se est\u00e1 trabajando con IAB, para incluirlo en su estudio de inversi\u00f3n publicitaria On Line)<\/li>\n<li>Aunque la situaci\u00f3n est\u00e1 cambiando, la mayor\u00eda de las empresas, miembros de Sempo,\u00a0 son americanas, si queremos que el estudio sea representativo, <strong>tenemos que conseguir que en la muestra existan empresas europeas y sobre todo espa\u00f1olas<\/strong>, para que el estudio tenga sentido. <strong>Por este motivo os animo a completar el estudio.<\/strong><\/li>\n<li><strong>Recibir\u00e1s el estudio gratis, <\/strong>con informaci\u00f3n muy interesante<strong><br \/>\n<\/strong><\/li>\n<\/ul>\n<p>Tienes tiempo de realizar el estudio hasta el viernes 26 de febrero. Los que completen el estudio recibir\u00e1n una copia de los resultados \u00abgratis\u00bb valorado en 249$, aunque no seas miembro de Sempo.<\/p>\n<ul>\n<li>Acceder al <a href=\"http:\/\/bit.ly\/SEMPO-search\">estudio del estado del Search Marketing y Social Media<\/a> (10 minutos)<\/li>\n<li>Acceder a consultar estudios anteriores en la<a href=\"http:\/\/www.sempo.org\/learning_center\/research\/\"> Web de Sempo<\/a><\/li>\n<\/ul>\n<p>Y gracias por tu tiempo!! \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sempo, a trav\u00e9s del Research Committee, ha lanzado el 6\u00ba estudio del estado del Search Marketing y Social Media (novedad para este a\u00f1o). Este estudio es el referente internacional sobre el estado de la inversi\u00f3n en buscadores. El estudio est\u00e1 orientado a agencias de Marketing en Buscadores y Social Media as\u00ed como empresas que tengan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[109,110,18,11],"class_list":["post-954","post","type-post","status-publish","format-standard","hentry","category-estudios","tag-estudio-search-marketing","tag-estudio-social-media","tag-marketing-en-buscadores","tag-sempo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estudio anual del estado del Search Marketing y Social Media by Sempo<\/title>\n<meta name=\"description\" content=\"Sempo, a trav\u00e9s del Research Committee, ha lanzado el 6\u00ba estudio del estado del Search Marketing y Social Media (novedad para este a\u00f1o). 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