{"id":9714,"date":"2021-09-23T09:19:54","date_gmt":"2021-09-23T07:19:54","guid":{"rendered":"https:\/\/www.overalia.com\/blog\/?p=9714"},"modified":"2021-09-23T09:19:54","modified_gmt":"2021-09-23T07:19:54","slug":"por-que-hacer-marketing-en-instagram-para-tu-negocio","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/por-que-hacer-marketing-en-instagram-para-tu-negocio\/","title":{"rendered":"Por qu\u00e9 hacer marketing en Instagram para tu negocio"},"content":{"rendered":"<p>Cada vez son m\u00e1s los negocios que se deciden a desarrollar estrategias de <strong>marketing en Instagram<\/strong>. Desde luego, no les faltan motivos para tener presencia en esta red social. \u00bfY tu empresa? \u00bfA\u00fan no est\u00e1 en ella?<!--more--><\/p>\n<h2>\u00bfPor qu\u00e9 tiene Instagram tantos usuarios?<\/h2>\n<p>Creada en 2010 para compartir im\u00e1genes en tiempo real, Instagram se ha convertido en <strong>una de las redes sociales m\u00e1s exitosas<\/strong>. Solo hay que revisar algunas estad\u00edsticas recientes para darse cuenta del inmenso potencial que esta plataforma tiene para todo tipo de marcas:<\/p>\n<ul>\n<li>1.000 millones de <strong>usuarios activos al mes<\/strong> en todo el mundo, la mitad de los cuales utilizan est\u00e1 red social a diario (Statista, 2018).<\/li>\n<li>El 80% de los usuarios de Instagram <strong>decide su compra<\/strong> en funci\u00f3n de lo que ven en esta red social (Facebook, 2019)<\/li>\n<li>Instagram ayuda al 60 % de sus usuarios a <strong>descubrir nuevos productos y servicios<\/strong>.<\/li>\n<li>El 71 % de los <strong>negocios estadounidenses<\/strong> est\u00e1n presentes en Instagram (Emarsys, 2018).<\/li>\n<\/ul>\n<p>Que Instagram cautiva a sus usuarios es algo que sabe cualquier experto en marketing. Su car\u00e1cter visual es <strong>perfecto para llamar la atenci\u00f3n de los consumidores<\/strong> y, adem\u00e1s de ser gratuita, resulta muy f\u00e1cil de usar.<\/p>\n<h2>Marketing en Instagram para empresas: \u00bfMerece la pena?<\/h2>\n<p>Moda, gastronom\u00eda, electr\u00f3nica, est\u00e9tica, turismo, arte, decoraci\u00f3n&#8230; No se nos ocurre ninguna actividad empresarial que no pueda beneficiarse de Instagram. No en vano, se trata de una herramienta muy valiosa para que tanto las PYMEs como las grandes corporaciones <strong>transmitan su imagen de marca<\/strong>.<\/p>\n<p>Una buena estrategia de mercadotecnia en Instagram debe poner la <strong>calidad de las publicaciones<\/strong> en el punto de mira. Ello, unido al buen uso de las herramientas que proporciona la plataforma, es todo lo que necesitamos para tener un perfil de empresa exitoso.<\/p>\n<h2>Beneficios del marketing en Instagram para tu negocio<\/h2>\n<ul>\n<li><strong>Humaniza<\/strong> tu marca.<\/li>\n<li>Aumenta la <strong>visibilidad<\/strong> de tu empresa.<\/li>\n<li>Lleva tr\u00e1fico a tu <strong>sitio web<\/strong> (puedes enlazarlo en tu perfil, pero no en las publicaciones).<\/li>\n<li>Es una plataforma ideal para generar <strong>engagement<\/strong> y viralizar contenidos.<\/li>\n<li>La gran segmentaci\u00f3n que ofrece resulta muy \u00fatil para optimizar tus <strong>campa\u00f1as publicitarias<\/strong>.<\/li>\n<\/ul>\n<h2>6 herramientas para exprimir Instagram a favor de tu marca<\/h2>\n<ol>\n<li><strong>Historias:<\/strong> caracterizadas por su formato vertical y su duraci\u00f3n m\u00e1xima de 24 horas. Te vendr\u00e1n genial para informar a los usuarios de Instagram acerca de las novedades y ofertas de tu empresa.<\/li>\n<li><strong>Compras:<\/strong> emplea Instagram shopping para vender directamente tus productos.<\/li>\n<li><strong>Directos:<\/strong> son ideales para comunicarte con los seguidores de tu marca en tiempo real y, al igual que las stories, permanecen durante 24 horas.<\/li>\n<li><strong>Hashtags:<\/strong> Selecciona estrat\u00e9gicamente 2 o 3 para potenciar la visibilidad de tu marca.<\/li>\n<li><strong>Instagram TV (IGTV):<\/strong> consiste en v\u00eddeos con una duraci\u00f3n comprendida entre 60 segundos y 15 minutos (con la app) o 60 minutos (con la web).<\/li>\n<li><strong>Concursos y regalos:<\/strong> son mano de santo para hacer que tu comunidad de seguidores crezca r\u00e1pidamente.<\/li>\n<\/ol>\n<p>Como ves, el marketing en Instagram presenta <strong>much\u00edsimas posibilidades para negocios como el tuyo<\/strong>. No dejes pasar la oportunidad de sacarle partido a esta red social y convierte tu perfil en un poderoso im\u00e1n de clientes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada vez son m\u00e1s los negocios que se deciden a desarrollar estrategias de marketing en Instagram. Desde luego, no les faltan motivos para tener presencia en esta red social. \u00bfY tu empresa? \u00bfA\u00fan no est\u00e1 en ella?<\/p>\n","protected":false},"author":1,"featured_media":9715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,12],"tags":[],"class_list":["post-9714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recomendamos","category-university"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Por qu\u00e9 hacer marketing en Instagram para tu negocio - Blog sobre Marketing en Buscadores y Anal\u00edtica Web<\/title>\n<meta name=\"description\" content=\"Cada vez son m\u00e1s los negocios que se deciden a desarrollar estrategias de\u00a0marketing en Instagram.\u00a0 \u00bfY tu empresa? \u00bfA\u00fan no est\u00e1 en ella?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overalia.com\/blog\/por-que-hacer-marketing-en-instagram-para-tu-negocio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 hacer marketing en Instagram para tu negocio - Blog sobre Marketing en Buscadores y Anal\u00edtica Web\" \/>\n<meta property=\"og:description\" content=\"Cada vez son m\u00e1s los negocios que se deciden a desarrollar estrategias de\u00a0marketing en Instagram.\u00a0 \u00bfY tu empresa? 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